Ads are gated.
Google and Meta require LegitScript certification before running ads for many ketamine services. Organic search, maps, and AI answers are open to every clinic.
Before patients see a list of links, they're asking AI who to call.
32%
of U.S. adults started using AI tools to search for healthcare providers in the past year.
rater8 survey, June 20252×
growth in AI chatbot use for health information, from 16% to 32% of adults in a year.
Rock Health, 2025$2.1–3k
typical value of one patient's six-infusion IV ketamine series.
HealingMaps pricing data, 2026Your clinic plays by different marketing rules. Your agency should know them.
Patients search for relief.
People rarely type "IV ketamine." They ask about treatment-resistant depression, PTSD, or whether Spravato is covered. Your site has to answer those questions.
Each treatment needs a page.
IV infusions, Spravato, KAP, and stellate ganglion blocks are different searches with different patients. One services page can't rank for all of them.
How clinics get named in ChatGPT, Gemini, Perplexity, and Google's AI Overviews.
AI assistants recommend clinics they can understand and verify. Nobody can guarantee a mention, but these are the signals they draw on, and most clinics haven't touched them yet.
Structure
Machine-readable clinic data
Schema markup that spells out your treatments, providers, location, hours, and insurance, so AI systems read your site correctly.
Consistency
The same facts everywhere
Matching name, address, and treatments across Google, Yelp, Psychology Today, HealingMaps, and other directories AI tools cite.
Answers
Content that answers real questions
Clear pages on cost, safety, insurance, and what a first session is like, written the way patients actually ask.
Trust
Reviews and mentions
A steady flow of patient reviews and citations from sources AI systems trust, built without ever touching patient data.
| Patient question (your city) | ChatGPT | Gemini | Perplexity | AI Overviews |
|---|---|---|---|---|
| Best ketamine clinic in [city] | ? | ? | ? | ? |
| Is Spravato covered by insurance near [city]? | ? | ? | ? | ? |
| Ketamine therapy for PTSD in [city] | ? | ? | ? | ? |
| Treatment-resistant depression options [city] | ? | ? | ? | ? |
Clear packages. Published prices.
An $800 monthly retainer pays for itself if it brings in one extra IV series patient every few months.
Visibility Audit
FreeA one-page snapshot of how patients in your area find, or miss, your clinic.
- Google ranking for "[city] ketamine" and related searches
- Whether ChatGPT, Gemini, Perplexity, and AI Overviews name you
- Google Business Profile and mobile-site check
- Which treatments are missing their own page
Launch Package
$2,000–3,000 one-timeA new or rebuilt site, set up to be found and to turn visits into consults.
- Fast, mobile-first website with clear booking
- A dedicated page for each treatment you offer
- Clinic schema and AI-readable FAQ content
- Google Business Profile cleanup and local SEO setup
Growth Retainer
$600–1,000 / monthOngoing work to climb and hold your rankings. Three-month minimum.
- Monthly local SEO and profile updates
- Two new answer-style content pages a month
- Monthly AI answer tracking for your key questions
- Review system and a plain-language monthly report
LegitScript Readiness
$500 flatGet your website ready to apply for the certification Google and Meta require for ads.
- Site review against LegitScript's published standards
- Licensing, provider, and policy pages added or fixed
- Claims and wording cleaned up
- A checklist for the rest of your application
✦ AI search work included in the package
From first call to first report. Results build over three to six months.
- 01
Audit
Search and AI visibility check, walked through on a 15-minute call.
Week 0 - 02
Build
Site, treatment pages, schema, and Google Business Profile, reviewed with you before launch.
Weeks 1–4 - 03
Grow
New answer content, reviews, and listings added every month.
Month 2 on - 04
Report
Where you rank on Google and in AI answers, what changed, what's next.
Monthly
We speak your treatment menu.
IV ketamine infusionsIM ketamineSpravato (REMS)KAP & integrationTMSSGB for PTSDKetamine for chronic painAt-home maintenance
Patient privacy first.We sign a Business Associate Agreement before touching anything that could hold patient information, and keep patient data out of analytics.
Careful claims.Copy stays within what your clinic can responsibly say about off-label and FDA-approved treatments.
A small studio. You work directly with the person doing the work.
Sightline Studio is run by Roshan Nadhani in San Luis Obispo, California. No account managers, no handoffs, and no long contracts.